Tampa, Lakeland, Nature Coast, Ocala & The Villages Media Kits

Who we mail

Where we mail

When we mail

What we mail

TheHomeMag selects owner-occupied single-family homes throughout each area. We look at the homes value, household incomes, age of the homes, and buying capacities from each home.

TheHomeMag Tampa & Select Editions mails to 280,000 homes every 4 weeks. TheHomeMag Lakeland mails to 75,000 homes every 4 weeks. TheHomeMag Nature Coast mails to 75,000 homes every 4 weeks. TheHomeMag Ocala & The Villages mails to 100,000 homes every 4 weeks.

Our typical homeowner, has an average of 58 years young, in a home that is on average 34 years old, with an average household income of $149,900, living in an home valued average of $701,191.

Tampa & Lakeland Distribution

Nature Coast Distribution

Ocala & The Villages Distribution

Printing & Mailing Schedule

Issue 1, 2025
AD DEADLINE: Dec 13
IN-HOME: Jan 9

Select Edition IN-HOME: Jan 23

Issue 2, 2025
AD DEADLINE: Jan 22
IN-HOME: Feb 6

Select Edition IN-HOME: Feb 20

Issue 3, 2025
AD DEADLINE: Feb 19
IN-HOME: Mar 6

Select Edition IN-HOME: Mar 20

Issue 4, 2025
AD DEADLINE: Mar 19
IN-HOME: Apr 3

Select Edition IN-HOME: Apr 17

Issue 5, 2025
AD DEADLINE: Apr 16
IN-HOME: May 1

Select Edition IN-HOME: May 15

Issue 6, 2025
AD DEADLINE: May 14
IN-HOME: May 29

Select Edition IN-HOME: June 12

Issue 7, 2025
AD DEADLINE: June 11
IN-HOME: June 26

Select Edition IN-HOME: July 10

Issue 8, 2025
AD DEADLINE: July 9
IN-HOME: July 24

Select Edition IN-HOME: Aug 7

Issue 9, 2025
AD DEADLINE: Aug 6
IN-HOME: Aug 21

Select Edition IN-HOME: Sept 4

Issue 10, 2025
AD DEADLINE: Sept 3
IN-HOME: Sept 18

Select Edition IN-HOME: Oct 2

Issue 11, 2025
AD DEADLINE: Oct 1
IN-HOME: Oct 16

Select Edition IN-HOME: Oct 30

Issue 12, 2025
AD DEADLINE: Oct 29
IN-HOME: Nov 13

Select Edition IN-HOME: Nov 27

Issue 13, 2025
AD DEADLINE: Nov 26
IN-HOME: Dec 11

Select Edition IN-HOME: Dec 11

Products

 
Magazine: 8” x 10.5“

TheHomeMag® Magazine

Our full-color, full-sized magazine has proven to be the most productive marketing tool for home improvement businesses throughout every corner of the home improvement sector. TheHomeMag offers quarter, half, full and double page ads, premium placements, and front and back cover options that launch your business into the spotlight - printed on high quality paper and delivered into the most qualified mailboxes. Our magazine offers flexible pricing ranges from as low as $495 to $6,400 per mailing, pricing will vary depending on ad size, how many homes you want to target between our different zones, your desired commitment, and includes design, qualified home list, printing, and mailing to qualified homeowners.

Pop-Out™ Single Sheet Insert & Multi page insert

Our single or multi-page Pop-Out is an extended heavyweight inserted sheet of coated paper ​delivered to mailboxes​ inside of TheHomeMag magazine. The 2-sided or 4 page, full color, 8.375” x 10.875” ​full-gloss insert stands out from the magazine by extending above the top and body of the magazine by nearly one half-inch, giving you added space for your immediate message. This limited availability Pop-Out gives you more than 182 square inches of advertising real estate and the piece offers affordable, competitive pricing. This Pop-Out includes design, qualified home list, printing, and mailing to qualified homeowners.

Bookmark: 11.5” x 5.25”

BookMark™

Our BookMark is an extended heavyweight and gloss-coated insert ​arriving in mailboxes​ inside of TheHomeMag magazine. Our 2-sided, full color, 5.25” x 11.5” ​full-gloss cardstock insert stands out from the magazine by extending a full one inch above the top of the magazine, giving your ad a two-sided 5” wide message to immediately grab readers. This limited availability BookMark gives you more than 120 square inches of heavy cardstock advertising real estate for as low as 9 cents per piece and includes design, qualified home list, printing, and mailing to qualified homeowners.

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TheHomeMag Select Edition® Magazine

Our full-color, full-sized mid-cycle magazine, mails two weeks after our TheHomeMag magazine. TheHomeMag Select Edition® offers quarter, half, full and double page ads, premium placements, and front and back cover options – much like our core magazine – all on high quality paper into an additional 80,000 qualified homeowners mailboxes. Our magazine offers flexible price ranges from as low as $325 to $2,795+ per mailing and includes call tracking, design, printing, and mailing to qualified homeowners. TheHomeMag Select Edition is only available in the Tampa market.